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Playson continues European push; agrees “major” content distribution deal with bet365

Further expanding its European presence, Playson has teamed up with British online gaming company bet365 in a deal that will bolster the operator’s Italian offering.

The major content distribution agreement provides players of bet365 in Italy access to some of the most popular titles the gaming supplier has to offer, including Rise of Egypt Deluxe, Wolf Power: Hold and Win and Legend of Cleopatra Megaways, which incorporates the popular mechanic on lease from Australian software provider Big Time Gaming (BTG).

In recen…